The first ever pair of jeans were designed to be exceptionally tough – the strongest pants anywhere in the world at the time. So we’ve gone back to the first days of jeans to build them as they were meant to be built.

Constructed with a blend of high-strength 14 oz. raw Japanese selvedge denim and the same ultra-tough aramid fibres as body armour, our 100 Year Jeans are built to outlive you.

To build jeans this strong we’ve worked with world class partners. The denim starts life on low-speed, high-strength shuttle looms of Japan’s most fabled denim manufacturer, Kaihara, before the jeans are hand constructed by Blackhorse Lane Ateliers in London, where every pair is personally signed by the craftsman who built them.